Affiliate Associate Professor, Design and Consumer Behavior,
Department of Food Science (FOOD), University of Copenhagen

Armando Perez-Cueto is Professor in Food, Nutrition and Culinary Sciences at Umeå University. He has interdisciplinary education and research background in the overlap among Food Science (first degree as food technologist, and previous appointment at University of Copenhagen), Nutrition and Health (formerly associate professor of Public Health Nutrition at Aalborg University), and Consumer Behaviour (after his appointments with focus on consumer behaviour studies first as postdoc at Ghent University and second at University of Copenhagen).

Since 2013, he has focused on developing research for meals in professional context applying principles of behavioural economics (nudging) into healthy eating promotion and public health nutrition recommendations with emphasis on plant-based consumption. He coordinated two networks on nudging healthier eating Eligebien (GA - 1370-0005B; 2013); uCare (GA - 4070-00161B; 2014). Up to 2022, he was Work Package leader for Plant Pro (Innovation Fund DK GA 0224-00044A; 2021); and SmartProtein (EU GA 862957, 2019) to improve the next generation of nudging studies, both in lab using VR and in real life situations.

His primary fields of research are: Consumer behaviour around foods and meals, Choice Architecture & Nudging; Plant-based consumption; Healthy Ageing; Nutritional Epidemiology.  He has authored more than 65 publications (PubMed, December 2022) and his profile record at google scholar counts 2448 citations with h-index 26 (15/12/2022).